Mid 30’s a small business with big ambitions starts exporting
Lillet found popularity in post-World War I Britain during the 1930s and 40s. The brand continued to grow into the 1950s in London’s leading bars. This was the world that gave rise to The Vesper, James Bond’s legendary cocktail based on Lillet. Author Ian Fleming discovered the apéritif and included it in his book Casino Royale.
At the same time, the Bordeaux apéritif was also expanding in America and became a firm favorite in New York’s fashionable bars.
In 1962, Lillet Rouge was created for an American market with a taste for red wine.