At Lillet, style is more than what we wear or how we gather — it’s how we live, a style that feels lived-in, not looked-at. In lively moments that aren’t staged but savored. And guess what? That’s exactly what we wanted to celebrate through our new global campaign, Lillet, Spritz with Style.
Building on the foundations of Yours To Define, this campaign is all about attitude, encouraging intentional living and the confidence that comes with embracing one’s own style. With a striking new bottle, a refreshing and simple Lillet Spritz Rosé, and a creative execution featuring an empowered yet playful woman, the campaign celebrates that effortless charm, that ‘je ne sais quoi’ that has defined Lillet for more than 150 years.
Launching across all media in Germany this May, before a global roll-out, our 2-step Lillet Spritz Rosé is set to become the stylish choice for all your Spritz moments. 💫 Join us on this journey and bring your own style to the table with Lillet Spritz Rosé in hand. Cheers to living confidently and unapologetically! 🥂
Lillet Rosé is the youngest lady in our elegant collection, but she’s no less refined. With a vibrant, enticing flavor profile reminiscent of an afternoon in the French countryside.
